Case Study: BYD boosts brand awareness with VIOOH programmatic DOOH

BYD runs a 33-day programmatic DOOH campaign with VIOOH to boost EV awareness

The Chinese electric vehicle manufacturer BYD sought to increase brand awareness and promote its new electric vehicle range in the competitive French market. To achieve this, the company partnered with the programmatic digital-out-of-home platform VIOOH to launch a targeted campaign.

VIOOH implemented a 33-day programmatic DOOH campaign across France using street furniture inventory. The solution leveraged targeted placements to effectively reach an audience of environmentally conscious consumers. While specific metrics are not provided in the text, the campaign was successfully executed to elevate brand visibility for BYD.

BYD