Case Study: Biotherm builds awareness for new hydrating gel with VIOOH

Biotherm drives 1.8M+ impressions with VIOOH programmatic DOOH

Biotherm, a luxury beauty brand, faced the challenge of attracting people to a pop-up Skin Fitness Studio in Madrid to promote its new Aquasource+ Electrolyte Dewy Gel hydrating gel. To build awareness for this new product, Biotherm partnered with the programmatic DOOH supply-side platform VIOOH to execute a targeted campaign.

VIOOH's solution utilized smart audience segmentation and proximity targeting. High-affinity L’Oreal audiences were identified within a 1km radius of the pop-up, and 49 digital screens were tiered into two proximity rings (500m and 1km). The campaign used "Share of Time" optimization to concentrate the budget when the target audience was most receptive. This strategy delivered over 1.8 million total impressions for Biotherm.

Biotherm