Case Study: Biltema boosts store foot traffic with VIOOH

Biltema boosts foot traffic 27.43% with VIOOH

Biltema, a leading do-it-yourself warehouse chain in Norway, sought to enhance store traffic. Their challenge was to increase foot traffic to their stores. They worked with VIOOH and its partners on a programmatic digital out-of-home (DOOH) campaign to address this objective.

The solution implemented by VIOOH used Biltema's consumer data to define a 15-minute driving radius around 26 stores, serving ads on street furniture within that proximity. The campaign's success was measured through a foot traffic attribution study, which showed a 27.43% increase in foot traffic. The positive effect of the VIOOH campaign lasted for almost 19 days.

Biltema