Case Study: Bayer increases sales and pharmacy visits with VIOOH

Bayer boosts pharmacy visits by 15,000 with VIOOH

Bayer aimed to increase sales and footfall for its Aspirin Complex Granule Sticks during the cold season. The challenge was to deliver the product's message at the right time and place to drive consumers to nearby pharmacies. Bayer partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign to achieve this.

VIOOH implemented a location-based solution that linked screens to pharmacy locations, displaying dynamic creatives that showed the shortest distance to the nearest point of sale. The campaign was optimized in-flight by measuring footfall uplift; poorly performing screens were paused, while high-performing screens received increased investment. This strategy executed by VIOOH delivered a 66% increase in sales and drove an additional 15,000 visits to participating pharmacies.

Bayer