Case Study: Banana Boat boosts sunscreen relevance with VIOOH’s weather-triggered pDOOH campaign

Banana Boat boosts sunscreen relevance with VIOOH using UV index above 2

Banana Boat, a sunscreen brand, wanted to promote its products in a more distinctive and relevant way. They partnered with VIOOH to implement a programmatic digital out-of-home (pDOOH) campaign.

VIOOH's solution leveraged real-time UV index data to trigger the campaign. When the UV index reached a level of 2 or higher, ads were activated and displayed on premium digital panels at bus shelters in Hong Kong. This contextually relevant approach served as a timely reminder for the public to apply sunscreen, significantly raising the relevance of the ads. The campaign was optimized using real-time-bidding and executed in partnership with JCDecaux Cityscape, Wavemaker, and The Trade Desk.

Banana Boat