Case Study: Avaloq boosts brand visibility among business travellers with VIOOH programmatic DOOH

Avaloq boosts brand visibility with VIOOH in a 15-day airport campaign reaching 1.2 million impressions

Avaloq, a leading wealth management technology provider, worked with VIOOH to build brand awareness among affluent business travellers and financial decision-makers. Their challenge was to reach this high-value audience in a premium environment that reflected their brand positioning and connected with professionals while they were in transit.

VIOOH's solution was a programmatic DOOH campaign at Singapore Changi Airport that used flight destination data from Cirium to target screens based on arrivals from major financial hubs. This data-led activation delivered timely and contextually relevant messaging. The campaign delivered 1.2 million impressions over 15 days and achieved a result where 87% of the audience expressed intent to download Avaloq’s report, successfully strengthening brand visibility.

Avaloq