Case Study: Automobile Club de l’Ouest boosts brand awareness for 24hr Le Mans with VIOOH programmatic DOOH

Automobile Club de l’Ouest boosts brand awareness with VIOOH during 24hr Le Mans race

Automobile Club de l’Ouest (ACO) wanted to increase brand awareness and draw attention to its 24hr Le Mans race by capturing the attention of racing fans. To meet this challenge, they partnered with the programmatic digital out-of-home (pDOOH) platform VIOOH.

VIOOH implemented a geo- and time-targeted pDOOH campaign. The solution was activated during peak hours around the race and used strategic geo-targeting at London Heathrow Airport and on street furniture in Liège to reach motorsport fans traveling to related events. The campaign successfully leveraged VIOOH's platform to deliver contextually relevant messaging to the target audience.

Automobile Club De l’Ouest