Case Study: Australian Museum boosts awareness of free offerings with VIOOH programmatic DOOH

Australian Museum boosts awareness with VIOOH’s 2M viewable impressions

The Australian Museum partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign to address the challenge of growing public awareness. The goal was to highlight that the museum is free to the public and to promote its wide range of resources, content, and experiences to drive off-peak visitation.

VIOOH's solution involved deploying memorable and eye-catching creatives across large format screens on Sydney's main arterials and freeways via JCDecaux Australia. This location-based campaign successfully delivered 2 million viewable impressions and resulted in a 5% increase in familiarity with the Australian Museum.

Australian Museum