Case Study: Audi boosts awareness and store visits with VIOOH programmatic DOOH

Audi drives 41% footfall uplift with VIOOH

Audi collaborated with VIOOH to increase awareness of its all-electric Audi E-Tron vehicle and drive foot traffic to its retail stores. The challenge was to effectively reach a highly affluent audience in Australia that was in consideration for purchasing a hybrid car.

The solution, executed via the VIOOH platform and Vistar Media's DSP, utilized programmatic digital out-of-home (DOOH) advertising. VIOOH identified large and small format screens in proximity to Audi locations and employed features like mid-flight optimizations and time-targeting. This location-based strategy resulted in over 3.4 million impressions and delivered a 41% uplift in footfall compared to the control group.

Audi