VIOOH
161 Case Studies
Case Study: Amazon Prime Video boosts Thursday Night Football anticipation with VIOOH
A VIOOH Case Study
Amazon Prime Video boosts Thursday Night Football anticipation with VIOOH across 226 screens
Amazon Prime Video aimed to keep its Thursday Night Football offering top of mind for viewers throughout the NFL season, needing to engage busy travelers and sports fans in a highly competitive entertainment space. They partnered with VIOOH to execute a programmatic digital out-of-home (pDOOH) campaign to build early-week anticipation and drive tune-in for the games.
The solution implemented by VIOOH activated ads across 226 digital screens at Los Angeles International Airport (LAX), delivering a over 20% share of voice. The campaign ran from Monday to Thursday each week, with heavier exposure on game day to capture travelers' attention. This VIOOH programmatic DOOH strategy successfully boosted awareness for Thursday Night Football.
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