Case Study: Air Canada boosts prompted awareness and purchase intent with VIOOH programmatic DOOH

Air Canada boosts prompted awareness 7% with VIOOH

Air Canada, a major airline, faced the challenge of standing out in a competitive industry and maintaining visibility among potential customers. To address this, they partnered with VIOOH to launch a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a multi-channel solution that leveraged programmatic DOOH, social media, and print. The campaign featured personalized messaging, interactive content, and promotional offers. This strategy resulted in a 7% increase in prompted awareness and an 8% increase in consumer purchase intent for Air Canada.

Air Canada