Case Study: Adelaide University builds brand awareness among international arriving passengers with VIOOH programmatic DOOH

Adelaide University reaches 1,591,696 impressions with VIOOH in programmatic DOOH campaign

Adelaide University, a recently merged institution, needed to build brand awareness for its new identity, particularly targeting India as a core market for international students. To address this challenge, they partnered with VIOOH to launch a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH activated programmatic DOOH across the international arrival network at Kempegowda International Airport in Bengaluru. This strategy delivered high-impact messaging to arriving passengers. The campaign successfully generated 1,591,696 impressions, effectively strengthening the university's brand presence with its target audience.

Adelaide University