Case Study: Ad Council raises fentanyl awareness with Viget's two-audience campaign sites

Ad Council launches two mobile-first fentanyl awareness sites with Viget

The Ad Council approached Viget to design a campaign website that would inform two distinct audiences—youth and their parents—about the dangers of fentanyl. The challenge was to create digital experiences that could effectively reach both groups with tailored messaging and visual design, all while supporting a major national initiative backed by the White House.

Viget developed a single, flexible information architecture to serve as the foundation for two mobile-first sites. This solution allowed for completely customized visual and tonal designs for each audience, resulting in two distinct campaign websites. The project successfully supported the Ad Council's national campaign to raise awareness and prevent fentanyl-related deaths.

Ad Council