Case Study: Ad Council inspires action with a new Love Has No Labels website from Viget

Ad Council improves Love Has No Labels with Viget after 10 user testing sessions

The Ad Council needed to migrate its Love Has No Labels campaign website off Tumblr and develop a content strategy to inspire tangible action from supporters, moving beyond awareness. They partnered with the digital agency Viget to create an engaging new website that would provide practical tools for inclusive action.

Viget conducted in-depth audience research to inform their content strategy and design. The solution involved creating approachable content like actionable tips and real-person stories, presented through a user-tested and accessible website. The result for the Ad Council was an effective site that equipped its audience to turn belief into everyday action, verified by user research.

Ad Council