Case Study: Zycus achieves 6.6x ROI with Vidyard

Zycus drives 6.6x ROI with Vidyard

Zycus, a global software company specializing in procurement solutions, faced a challenge in generating a return on its significant video marketing investments. While its videos on YouTube garnered thousands of views, the platform offered no way to capture leads or embed calls to action, causing prospects to slip away. Frustrated, Head of Digital Marketing Ashish Agarwal and his team began searching for a new enterprise video platform, which led them to Vidyard.

By implementing the Vidyard platform, Zycus was able to organize its video content, capture leads directly, and integrate viewing data into its lead scoring. The solution delivered substantial results, including a 6.6x ROI on its platform investment. Vidyard helped influence 32% of new opportunities, with video being the last touchpoint for 80% of those sales. The marketing team also saw an increase in high-quality leads, and in the APAC region, 100% of won opportunities were influenced by video.

Zycus