Case Study: S&P Global achieves 1.7M brand video views and unified video management with Vidyard

Video modernizes S&P Global’s marketing outreach

S&P Global, a leading provider of ratings, benchmarks and market intelligence, had invested in an in‑house video studio but struggled to manage, brand and maintain consistency across its growing library of video assets. Content was scattered on shared drives and hosted on YouTube in ways that didn’t match the company’s aesthetic, making updates and cross‑channel distribution time‑consuming and inefficient.

S&P Global integrated Vidyard with its CMS and marketing automation to centralize publishing, management and analytics for video content. The platform supported a five‑part brand series that drove 1.7 million video views and 1.7 million video‑related social engagements, improved YouTube performance via pre‑roll ads, and helped align all divisions on a standardized, scalable video workflow.

S&P Global

Michelle Patterson

Associate Director of Marketing, Client Experience