Case Study: HubSpot achieves 4x booked meetings with Vidyard

Video Helps HubSpot Drive Global Sales Performance

HubSpot, the leader in inbound marketing and customer growth software, needed a better way to cut through prospect noise, scale repetitive onboarding, and keep a globally distributed sales team aligned. Traditional outreach and long emails produced low engagement and only ~1.6% meeting conversion, while remote hiring and repetitive demos were wasting reps’ time.

By integrating Vidyard for personal one-to-one and evergreen video inside the HubSpot platform, reps created video libraries, added in-player CTAs to book meetings, and used analytics to prioritize outreach. The result: personal video drove 4x more booked meetings (6% vs. 1.6%), pilots saw a 77% click-through rate, a top rep achieved 94% retention, an EMEA BDR reached a 73% win rate generating $315K ARR, and the tool became widely adopted across the sales org—saving time, improving onboarding, and boosting sales performance.

HubSpot

Morgan Jacobson

Principal Manager of Sales Strategy and Systems