Case Study: Pavilion achieves qualified pipeline and net new revenue with Vidyard

Video Drives Qualified Pipeline, Net New Revenue, and ROI for Pavilion

Pavilion, a sales and revenue-focused organization, was looking for a better way to engage cold prospects and improve outbound sales performance. The team had already been using Vidyard’s free video tool, and the SDR team relied on it for prospecting, objection handling, and more personalized outreach within their sales sequences.

Vidyard helped Pavilion upgrade to the paid platform, integrating with HubSpot and adding stronger video analytics, lead-scoring support, and branded video landing pages. As a result, Pavilion saw more qualified pipeline, net new revenue, and improved ROI, while gaining clearer insight into video engagement so the team could refine what was working and scale best practices.

Pavilion