Case Study: SPOC Automation increases customer engagement and saves $140,000 in field service visits with Vidyard

Video Drives Customer Engagement Up and Costs Down for this Manufacturer

SPOC Automation, a manufacturer of automation technology for upstream and midstream oil & gas, faced a perfect storm in 2020: a historic oil-price collapse and COVID-19 lockdowns that halted field visits, trainings, and in-person customer engagement. The company needed a way to keep customers informed, trained, and supported remotely while reducing costly onsite service.

Working with FitzMartin, SPOC launched Two-Minute-Drives — a library of short, authentic videos created by employees, hosted on Vidyard and distributed via HubSpot (including a Service Hub knowledge base and ChatFlow). The campaign drove dramatic engagement: a 208% increase in average attention span, a 968% jump in video views, a 10% lift in email open rates, and an instance where a single video saved $140,000 in avoided field service visits.

SPOC Automation

Bobby Mason

President