Case Study: Superside achieves 8x higher click-through rates and 50% of new ABM opportunities with Vidyard

Video Drives 50% of New ABM Opportunities for this Always-On Design Company

Superside, an always-on design company, needed a stronger way to support its ABM efforts and improve engagement with prospects, since traditional text-based emails and webinar invites were getting limited response. The team turned to Vidyard to add personalized video to its outreach, using it with tools like Salesloft to help reps send video messages more easily.

With Vidyard, Superside saw major gains: 50% of ABM opportunities over the last three months began with a video message, personalized video boosted click-through rates from 2.5% to 17% for an 8x lift, and reply rates rose from 1.5% to 6%, a 4x improvement. Vidyard also helped drive stronger event interest, with 80% of recipients wanting to attend personalized video webinar invitations, and the approach is now expanding into account-based marketing, VIP events, and customer success onboarding.

Superside

Miles DePaul

Superside