Case Study: inContact achieves 1,400+ new leads and doubles event revenue with Vidyard

Using Vidyard with Eloqua to Deliver Real Results

inContact, a leader in cloud contact center software handling over a billion calls a year, had invested heavily in video to differentiate its marketing and engage prospects. As its library and distribution channels grew, the team faced challenges scaling hosting and management for non-technical users and — crucially — proving which videos were driving genuine leads, influencing deals and delivering ROI rather than just views.

inContact deployed Vidyard, migrating 280 videos in two weeks and giving the marketing team easy publishing tools plus per-video analytics. Vidyard’s integration with Oracle Eloqua tracked individual viewing activity to improve lead scoring and trigger automated follow-up. The result: more than 1,400 new leads, doubled event revenue year-over-year, closed deals and millions of dollars influenced in the sales pipeline.

inContact

Scott Logan

Marketing Campaign Manager