Case Study: Influitive achieves an 800% increase in click-through rates and triples event attendance with Vidyard

Using Vidyard to Boost CTRs by 800% and Improve the ROI of our Events

Influitive, a B2B advocate-marketing platform, needed to rapidly grow attendance for its new industry event, Advocamp, with only three months to more than triple registrations and stand out to a savvy marketer audience saturated with event promotions. The challenge was to create measurable, emotionally engaging outreach that would convert attention into ticket purchases.

They partnered with Vidyard to host and personalize short "Buckshot" videos, integrating with Marketo to automatically deliver individualized thumbnails and links, putting each recipient into the experience. The campaign lifted open rates to 29% (from 16.1%), click-throughs to 6.5% (8x higher), and click-to-open to 18.7% (4x higher), generated widespread positive feedback, and helped Influitive triple Advocamp attendance while improving event ROI and building a lasting video asset library.

Influitive

Cassandra Jowett

Senior Content Marketing Manager