Case Study: Miovision achieves 4x email open rates and 3x click-throughs with Vidyard

Using Video to Outmarket the Competition

Miovision, a Waterloo-founded leader in traffic data and smart city technology, faced the challenge of standing out in a traditional, slow-moving municipal market with a small marketing team. With a limited pool of prospects, long and complex sales cycles, and crowded inboxes, their email and campaign metrics were only around industry average and they needed a way to accelerate pipeline velocity and genuinely engage prospects.

They made video central to their strategy by adopting Vidyard, recording multi-touch content (webinar invites, reminders, follow-ups, and chopped webinar segments) and embedding video across marketing and sales processes, with gating and analytics to capture and measure engagement. The results were dramatic: email open rates quadrupled, click-through rates tripled, webinar attendance doubled or tripled, sales teams began using video for prospecting and follow-ups, and overall prospect engagement and pipeline momentum improved significantly.

Miovision

Matt Trushinski

Director, Marketing