Case Study: Rant & Rave achieves 6,000% ROI and rapid prospect engagement with Vidyard video outreach

Using video for disruptive and quirky prospecting

Rant & Rave is a UK customer engagement platform used by half of the FTSE 100 and brands like Vodafone, Barclays and Sky, offering ISO 27001‑accredited solutions for customer and frontline engagement. Wanting to “shake up” the market with quirky, disruptive prospecting, the team struggled to capture the attention of senior enterprise buyers who routinely ignore cold emails and required a more novel outreach approach.

They adopted Vidyard’s personal video tools—integrated with HubSpot and Salesforce and backed by tracking, analytics and intelligent lead scoring—to align outreach with their brand. The novelty and measurable engagement drove immediate, positive responses (one lead replied in two minutes, another in 11 minutes), led to booked meetings and a closed deal that Rant & Rave estimates delivered a >6,000% ROI, and has prompted the team to scale video templates for broader prospecting.

Rant & Rave

Kirsti Anderson

Brand and Campaign Manager