Case Study: League achieves 3x response rates and boosts sales performance with Vidyard GoVideo (Vidyard)

Using Personal Video to 3x Response Rates and Boost Sales Performance

League, a digital alternative to traditional health benefits, faced the common sales challenge of cutting through crowded inboxes and winning the attention of busy decision makers while scaling a new sales team. VP of Sales Kyle Norton sought an innovative approach to personalize outreach and accelerate growth as the team expanded rapidly.

League adopted Vidyard GoVideo to create quick, personalized video emails—using one-click recording, easy sharing, a shared library and playlists—training the team for rapid adoption. The result: a measurable boost in engagement and sales performance, including a 3x increase in response rates, faster, clearer messaging across touchpoints, and strong customer feedback.

League

Kyle Norton

Vice President of Sales