Case Study: Invoca achieves higher engagement and 30% more webinar attribution with Vidyard

Using Audience Insights to Optimize Video and Campaign Performance

Invoca provides inbound call intelligence that helps marketers understand why customers call so they can optimize spend and improve CX. Faced with a push into video marketing, the team needed the same depth of audience and engagement analytics for video that they had for calls—who was watching, why, and how—to measure asset and campaign performance, improve lead scoring, and drive conversions.

Invoca chose Vidyard to host 60+ videos, gain viewer-level analytics and campaign attribution, and integrate data into Marketo without IT support. Using Vidyard’s interactive features and detailed engagement reporting, they increased webinar engagement by eliminating friction in content, began tracking live and on-demand viewing for better lead scoring, and boosted webinar attribution by about 30%; Sales now tailors outreach based on what prospects watched, and the team has upgraded its video strategy and creative.

Invoca

Caitie Gonzalez

Social Media Marketing Specialist