Case Study: Tropical Financial Credit Union transforms branch marketing and boosts engagement with Vidyard

Tropical Financial Credit Union drives 1.7 million brand video views with Vidyard

Tropical Financial Credit Union, a Florida-based financial institution, faced the challenge of modernizing its outdated, branch-focused marketing strategy. The credit union needed to move away from traditional seasonal campaigns with little accountability and find a way to better engage its members in the digital age. To achieve this digital transformation, they turned to Vidyard for a video hosting and analytics solution.

Vidyard provided a platform that integrated with the credit union's HubSpot system, enabling them to host, track, and display educational video content on televisions in their branches. This solution, dubbed Tropical TV, successfully captured customer and staff attention, leading to increased engagement and inquiries about services. Vidyard's analytics also allowed the team to refine content for maximum impact. The results included 1.7 million brand video views and a significant number of video-related social engagements, marking a successful shift to a modern, video-centric marketing approach.

Tropical Financial Credit Union