Case Study: Deputy achieves faster conversions and more personal sales follow-up with Vidyard

The Human Touch Helped Deputy Achieve Skyrocketing Growth

Deputy, the employee management software company, was growing quickly and needed a better way for SDRs and AEs to respond to high trial volume without losing the personal touch. Traditional text-based follow-up was too time-consuming, making it hard to engage prospects quickly and consistently. Deputy chose Vidyard, specifically GoVideo, to help its sales teams connect with leads and customers more effectively.

With Vidyard, Deputy’s reps began sending personalized video messages for outreach and customer support, replacing long, manual email threads with faster, more human communication. The solution was easy to adopt and quickly became central to their sales process: Deputy built a library of hundreds of videos, used around 20 curated marketing videos to convert trials, and saw improved conversion and sales performance while meeting its “speed to lead” goals.

Deputy

Keith Jones

Global Revenue Operations Manager