Case Study: Taulia drives $125M in pipeline with Vidyard

Taulia drives over $125M in pipeline with Vidyard

Taulia, a provider of cloud-based invoice and payment management solutions, wanted to use video marketing to generate qualified leads and measure its true ROI, rather than just creating viral content. Their challenge was to optimize their video content, gain audience insights, and enable both their marketing and sales teams to convert viewers into customers and directly impact the bottom line.

Using the Vidyard platform, Taulia created a central video hub and gained detailed analytics on viewer engagement. The integration with Marketo allowed them to automate follow-up emails for highly-engaged leads and improve lead scoring. This solution helped Taulia influence over $125 million in new pipeline, generate more than 250 qualified leads from webinars, and use viewer data to optimize content, such as revising a demo video after analytics showed a significant drop-off at the end.

Taulia