Case Study: Superside drives 50% of new ABM opportunities with Vidyard

Superside drives 50% of new ABM opportunities with Vidyard

Superside, an always-on design company, faced the challenge of shifting from a broad inbound marketing strategy to a targeted account-based marketing (ABM) approach to attract larger enterprise clients. Their goal was to fill their sales funnel with ideal customers who could sustain long-term relationships, moving beyond smaller, short-term projects. To achieve this, they incorporated personalized video from Vidyard into their outreach.

Using Vidyard's video platform integrated with their sales stack, Superside's sales team sent personalized video messages to prospects. This solution drove significant results, including an 8x improvement in email click-through rates and a 4x increase in reply rates. Most importantly, Vidyard helped generate 50% of the new opportunities created by their ABM team, proving the effectiveness of personalized video for building connections and driving demand.

Superside