Case Study: SPOC Automation saves $140,000 in field service visits with Vidyard

SPOC Automation saves $140,000 with Vidyard

SPOC Automation, a manufacturer of automation technology for the oil and gas industry, faced significant adversity from a historic fall in oil prices and the global pandemic, which eliminated traditional in-person customer engagement and training opportunities. The company partnered with Vidyard and its agency partner FitzMartin to find an innovative way to connect with its audience remotely.

Using Vidyard's video platform, SPOC created the Two-Minute-Drives (TMD) library of authentic, employee-created videos for micro-training. This solution drove a 10% increase in email open rates, a 208% increase in average viewer attention span, and saved an estimated $140,000 in field service visits by enabling customers to perform their own repairs. Vidyard was integral to this highly successful campaign that improved customer engagement and reduced costs.

SPOC Automation