Case Study: S&P Global Market Intelligence boosts video engagement with Vidyard

S&P Global Market Intelligence drives 1.7 million brand video views with Vidyard

S&P Global Market Intelligence, a division of the world's leading provider of market intelligence, faced challenges in managing and maintaining a cohesive branded experience for its growing library of video content. Their assets were inefficiently stored and hosted externally on platforms that did not align with their clean brand aesthetic. The constant need to update videos for new product features made maintenance a significant issue for their marketing team, led by Associate Director Michelle Patterson.

By implementing Vidyard's enterprise video platform, integrated with their website CMS and marketing automation system, the team gained a solution for easy publishing and management across all channels. Using Vidyard, S&P Global Market Intelligence measured the success of a major rebranding video series, which achieved over 1.7 million views and 1.7 million social engagements, and helped the new brand outperform legacy brands in web searches. The Vidyard platform has since been adopted as a standard across all divisions of the unified company.

S&P Global Market Intelligence