Case Study: Taulia achieves $125M in new pipeline with Vidyard

Small Business, Big Results Using Video to Drive $125M in Pipeline

Taulia, a provider of cloud-based invoice, payment and dynamic discounting solutions, wanted to turn entertaining video content into real customers rather than vanity views. The team needed better asset management, measurable ROI, and a way for marketing and sales to act on video behavior so they could target potential buyers, optimize content, and drive pipeline.

Taulia implemented Vidyard’s video platform and branded Video Hub plus Marketo and Salesforce integrations to track engagement, trigger automated follow-up for viewers who watched >50%, and improve lead scoring. The result: more than $125M in influenced pipeline, 250+ qualified leads from recorded webinars, data-driven content changes (e.g., fixing a demo drop-off) and stronger alignment between marketing and sales.

Taulia

Bhaji Illuminati

Senior Marketing Manager