Case Study: Rant & Rave boosts prospect engagement and ROI with Vidyard

Rant & Rave drives 83.1% click-through rate with Vidyard

Rant & Rave, a UK-based customer engagement solutions provider, needed a disruptive marketing approach to stand out and reach senior enterprise prospects. Their challenge was cutting through the noise in traditional industries where it often took many touches to get a response. They turned to the Vidyard platform to incorporate personalized video into their prospecting.

By using Vidyard to create and send quirky, one-to-one video messages, the company made its outreach more personal and aligned with its brand. The solution integrated with their CRM and provided valuable analytics. Results included an extremely high click-through rate, prospects responding within minutes, and a dramatically shortened sales cycle. Vidyard helped Rant & Rave secure a major deal with an estimated 6,000% return on investment from one video-aided campaign.

Rant & Rave