Case Study: Pipedrive achieves higher engagement and lower churn with Vidyard

Pipedrive boosts upsell MRR 2x with Vidyard

Pipedrive, a global CRM provider, faced high customer churn and was leaving revenue opportunities on the table within its existing accounts. Its customer success growth team found that traditional outreach methods, like text emails, were failing to engage customers. To address this challenge, the team turned to Vidyard, an online video platform, to create personalized video messages.

Using Vidyard, the team implemented personalized video outreach into their sales sequences. This solution drove a 62% higher engagement rate, a 25% increase in their close rate, and a 2x increase in upsell monthly recurring revenue. Vidyard became a required tool for the team, allowing them to stand out and significantly reduce churn.

Pipedrive