Case Study: Loyola University Maryland achieves 81% engagement and thousands of views with Vidyard personalized video

Personalized video provides a warm welcome to Loyola University

Loyola University Maryland, a Jesuit liberal arts university in Baltimore with about 4,000 undergraduates, faced a common admissions challenge: standing out to admitted students during the long yield period when many prospects delay their final decision. After implementing the Slate CRM, the admissions and marketing teams looked for a way to recreate the emotional “welcome” of a mailed acceptance in a digital format and differentiate Loyola from competing institutions.

They partnered with Vidyard to deliver personalized “day in the life” videos—tailored by major, hometown cues and other personal touches—sent to admitted students through the CRM. An initial pilot achieved an 81% engagement rate, and two full campaigns generated 15,806 total views (11,769 unique views) and nearly 4,000 reviews; focus groups confirmed the videos created a memorable emotional connection, leading Loyola to expand personalized video across future admissions and events.

Loyola University Maryland

Genna Mongillo

Director of Marketing and Communications for Undergraduate Admission