Case Study: New Breed aligns marketing and sales with Vidyard

New Breed drives 40% of sales conversations with Vidyard

New Breed, a demand generation agency, sought to better align their own marketing and sales teams while also demonstrating the power of video to their clients. Their challenge was to incorporate personal and effective video content across the entire customer lifecycle, from initial outreach to client support, using a single unified platform. They chose to implement Vidyard's video platform, including its Chrome extension for easy recording.

By using Vidyard, New Breed integrated video into every phase of their funnel, including personalized outreach, pitches, and support. This solution fostered stronger alignment between their departments and provided valuable trackable content. The results were significant, with Vidyard helping to drive 40% of sales conversations from video, achieve an 89% completion rate on product tour videos, and identify 96% of the viewers who watched those tours.

New Breed