Case Study: Miovision keeps prospects engaged through long sales cycles with Vidyard

Miovision keeps 50% of its sales team using Vidyard to engage prospects over 24-month cycles

Miovision, a provider of traffic data solutions for smart cities, faced a challenge in maintaining personal engagement with municipal prospects over extremely long sales cycles that could last up to two years. Their sales team needed a scalable way to convey complex information and nurture relationships without constant, costly travel or lengthy written explanations. They turned to the vendor Vidyard for a video solution.

Using Vidyard's simple video recording and sharing tools, integrated directly into the browser, Miovision's sales team began sending personalized videos to summarize calls, explain features, and prospect. This allowed them to maintain a personal touch and ensure clarity, reducing confusion. The solution was adopted by about half of the sales force, helping to quickly overcome customer objections and move deals forward, with positive feedback on the engagement.

Miovision