Case Study: Miovision maintains a personal sales touch and accelerates long sales cycles with Vidyard

Maintaining A Personal Sales Touch With Video

Miovision, a leader in traffic data and smart-city solutions, faces long, complex sales cycles with municipal buyers—often 12 to 24 months—where maintaining a personal touch is crucial but costly and logistically difficult due to extensive travel. Traditional emails and occasional calls left prospects confused or stalled, making it hard to keep momentum through the procurement process.

Miovision adopted Vidyard GoVideo to send short, personal screen-share and prospecting videos directly from the browser, plus custom playlists, making complex explanations simple and repeatable. The approach clarified conversations, helped overcome objections, created shareable reference assets, and accelerated deals—about half the sales team is now experimenting with video and customers regularly respond positively.

Miovision

Scott Dolson

Account Executive