Case Study: Jumio boosts remote communication and lead generation with Vidyard

Jumio boosts booked meetings 4x with Vidyard

Jumio, a global identity verification company, faced significant communication challenges with its dispersed employees, partners, and customers due to the shift to remote work during the global pandemic. With traditional in-person meetings and trade shows no longer an option, Jumio's VP of Global Marketing, Dean Nicolls, needed a new way to build strong relationships and cut through overflowing inboxes. The company turned to the video platform Vidyard to address this.

Using Vidyard, Jumio implemented video for both internal communications and external prospecting. The CEO used it for impactful company-wide announcements, while the marketing and sales teams embedded personalized videos in emails and campaigns. This solution from Vidyard drove impressive results, including a 48% open rate on a customer announcement email, a 77% click-through rate on video content, and a 4x increase in booked meetings for their sales development reps.

Jumio