Case Study: Jostle fills its funnel with personalized video using Vidyard

Jostle fills the funnel with Vidyard as 70% of leads watch product tours

Jostle, a company that provides a people-centric intranet platform, faced the challenge of engaging prospects in a fresh, personal way to fill their sales funnel without overburdening their small sales team. Their previous use of a generic product tour video on YouTube was ineffective and did not align with their brand values of creating warm, personal connections. They turned to the vendor Vidyard to implement a more dynamic and personal video strategy.

Using Vidyard's platform and Chrome extension for personalized outreach videos, Jostle integrated video across both inbound and outbound marketing. The solution enabled them to create hyper-personal connections, automate parts of their funnel, and track viewer engagement. The results were significant: 70% of leads watch a product tour video before booking a demo, 5% go through the video funnel without any sales intervention, and 72% of prospects who click on a personalized video watch it to the end, dramatically improving lead generation and engagement for Vidyard's customer.

Jostle