Case Study: Invoca boosts video engagement and attribution with Vidyard

Invoca boosts webinar attribution by 30% with Vidyard

Invoca, a platform providing inbound call intelligence for marketers, needed a video marketing solution that offered deep audience insights similar to what they provide for phone calls. Their challenge was the lack of data on who was engaging with their video content and how, which limited their ability to optimize campaigns and convert leads. They turned to the Vidyard platform to address this.

By implementing Vidyard, Invoca gained detailed video analytics and integrated this data into Marketo. This allowed them to optimize content, improve lead scoring, and tailor sales conversations. Measurable results included a 30% increase in webinar attribution credit and significantly improved viewer engagement after using insights to refine their video content. Vidyard’s solution inspired the team to create a stronger overall video marketing strategy.

Invoca