Case Study: Intelex drives 52% of marketing-influenced pipeline with Vidyard

Intelex’s Video-Centric Demo Process Drives 52% of Marketing-Influenced Pipeline

Intelex wanted a self-serve demo experience that matched customer preferences while reducing pressure on its sales team, and turned to Vidyard’s video hosting platform to help streamline the process. The goal was to make demo requests easier, more personalized, and more scalable while still giving the team useful internal insights.

Using Vidyard, Intelex built a “demo builder” with 25 product videos that let prospects choose the use cases, industries, or topics most relevant to them and receive a personalized playlist by email. The solution was integrated with Pardot for lead scoring and handoff to sales, and also used feature videos across the website. As a result, Intelex created a more engaging, tailored demo experience that drove 52% of marketing-influenced pipeline, while Vidyard analytics and tracking features helped optimize engagement and lead generation.

Intelex