Case Study: inContact drives more leads and faster sales cycles with Vidyard

inContact generates 1,400+ new leads with Vidyard and Eloqua

inContact, a cloud contact center software leader, wanted their video marketing to stand out and prove ROI, but managing a growing library and tracking which videos generated leads was a challenge. They needed a scalable video platform integrated with their Oracle Eloqua marketing automation to move beyond view counts and directly influence sales.

Using the Vidyard platform and its Eloqua integration, inContact gained detailed analytics and automated lead scoring based on video engagement. Vidyard enabled the marketing team to trigger targeted follow-ups, directly linking video views to sales activity. This resulted in over 1,400 new leads, a significant number of closed deals, and doubled event revenue, influencing millions in their sales pipeline.

inContact