Case Study: Igloo Software boosts email CTR by 189% with Vidyard video

Igloo Software boosts email CTR by 189% with Vidyard

Igloo Software, a digital workplace solutions provider, sought to boost employee and customer engagement by integrating video into their communications. They partnered with the video platform vendor Vidyard to centralize their video assets and make video creation and management easier across their growing and distributed team.

By implementing Vidyard’s video platform and following a strategic adoption plan, Igloo Software produced over 200 videos in 90 days. This led to a dramatically more personal customer experience and significantly higher engagement metrics, including a 189% increase in email click-through rates and a 204% rise in open rates. Vidyard provided the tools that helped Igloo give a human face to their interactions.

Igloo Software