Case Study: HubSpot achieves 4x more booked meetings with Vidyard

HubSpot boosts meetings 4x with Vidyard

HubSpot, a leading inbound marketing and sales platform, faced the challenge of making their sales outreach more efficient and engaging in a crowded digital landscape. Their sales teams were spending excessive time on repetitive emails and calls, struggling to capture prospect attention and effectively onboard customers. To address this, they partnered with Vidyard and implemented its video platform, including tools like the Gmail plugin and in-video CTAs, to personalize communication.

By integrating Vidyard's video solution, HubSpot's sales teams could easily create and share personalized videos for prospecting, onboarding, and internal communications. This solution drove significant results, including a 4x increase in booked meetings and a 77% video click-through rate. Vidyard also helped a top sales rep achieve a 94% customer retention rate and enabled the EMEA sales team to become the highest-performing team in the company, attributing their success directly to the use of video.

HubSpot