Case Study: AlayaCare Home Care Software qualifies 19,000 leads with Vidyard

How Video Helped Me Qualify 19,000 Leads

AlayaCare is a cloud-native home healthcare software company that stands out visually and functionally in an industry still relying on paper and legacy systems. When Jeff Howell joined as the company’s first salesperson he inherited about 19,000 mostly “stone cold” leads and needed a scalable, trackable way to build brand awareness and get in front of prospects; an initial five-step HubSpot email campaign with evergreen demo videos and cold calls proved useful but hard to scale and monitor.

AlayaCare adopted Vidyard to send hyper-personalized videos integrated with HubSpot, combining short evergreen demos with real-time personal clips and creative touches to grab attention. The change produced dramatic engagement gains—dozens to hundreds of reopens per email, one message opened 75 times, a ~500% lift in opens/clicks when preceded by a voicemail—and improved tracking and booking; so far they’ve sent 600 videos, expanded the team, grown the database to 51,000 leads, and turned previously cold contacts into qualified, responsive prospects.

AlayaCare

Jeff Howell

Director of Growth