Case Study: Terminus achieves 3x reply rates with Vidyard

How Terminus Uses Video to Boost Sales Response Rates by 3x

Terminus is a leading account-based marketing (ABM) platform that helps B2B marketers target accounts and engage decision-makers. Because ABM is a relatively new category, their sales team struggled to break through market confusion, reach multiple stakeholders across buying committees, and build trust with prospects who hadn’t yet prioritized an ABM initiative.

They introduced personalized video outreach using Vidyard GoVideo to put a face on prospecting and tailor messages for multiple contacts. The results were dramatic: 40% higher open rates, 37% higher click-through rates, and a 216% increase in responses (more than 3x the reply rate), with videos also getting circulated across buying committees and helping build stronger relationships and credibility.

Terminus

Tonni Bennett

Vice President of Sales