Case Study: Sophos achieves 225% higher viewership with Vidyard

How Sophos Increased its Viewership by Over 225% with Video Hosting

Sophos, the global cybersecurity company, needed a consistent, trusted place where customers could find accurate expert content on its products. Using Vidyard for video hosting, Sophos wanted to centralize support videos, improve searchability, and gain analytics to better understand what content customers needed.

Vidyard helped Sophos launch a dedicated Sophos Techvids site with a custom Coveo search engine and analytics to identify content gaps and improve the customer experience. The result was a 225% increase in viewership, better content creation, and easier access to helpful support content for customers.

Sophos

Florentino Sanchez

Sr. Director, Digital Customer Support & Global Support Readiness