Case Study: Arkansas Foundation for Medical Care achieves 2x audience reach with Vidyard

How one healthcare nonprofit doubled its audience reach with video

Arkansas Foundation for Medical Care (AFMC) is a Little Rock–based nonprofit that helps providers across the state improve care and transition from paper to digital records through education and outreach. AFMC faced the challenge of reaching a dispersed, often technology‑averse clinician audience and needed a way to scale educational content beyond in‑person conferences and basic YouTube postings while maintaining brand control and driving engagement.

In 2015 AFMC adopted Vidyard to embed branded videos and live‑stream conferences, enabling richer interaction and easier access for remote attendees. The move doubled audience reach, produced a 125% increase in website video viewership in year one (with 30–40% annual growth since), supported 12 live‑streamed conferences, and paid for itself within a few events—while increasing engagement, immediate access to recordings, and downstream participation in online learning and new service offerings.

Arkansas Foundation for Medical Care

Stephen Shuler

Content Producer